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NAME OF THE MAGAZINE: NIGBORO EKO (INSIDE LAGOS)
TYPE OF MAGAZINE: TV-SHOW, PUBLICATIONS AND ADVERTISING
INCORPORATION: Established in 2014 R.C. 2324300
SOCIAL MEDIA: Instagram Facebook Twitter @nigboroeko
ADDRESS: No 7 Sabitiyu St, Oluti Festac Town Lagos
AUDIENCE: 18 & above
PUBLICATION FREQUENCY: Annually
NUMBER OF PAGES: 73 pages (plus 4-page A5 sized insert)
SUMMARY OF MAGAZINE:
Nigboroeko’s Publication is focused on Lagos urban contents.Our target is to show the world the developed areas of Lagos mega city primarily to portray a quality image of Lagos city’s standard culture.
projects luxury contents as well as more light-hearted pieces intent to encourage tourists to imagine life in Lagos and inspire them to explore & enjoy the city better.
Nigboro-eko magazine will be the only publication/advertising company in the market that specializes in premium magazine as well as offering relevant information and articles on Business, Food, health, fashion, events, lifestyle, and tourism plus user tips on easy to-follow guidelines on aspects of life around Lagos…
WHY WE WILL SUCCEED, MARKET RESEARCH:
We questioned different people from our target audience who were thinking of going abroad. We talked primarily to foreigners, business owners and six tourist who were about to leave Lagos.
TOURISTS BIGGEST TURN OFFS:
- poor infrastructure
- Poor security
- Poor hospitality
THE THINGS THEY WANTED MOST:
- Healthy environment
- Business friendly city
- Easy Accommodation
To publish a beautiful world class image of Lagos and be part of the process of a Lagos where quality standard is the culture.
To join in the change where Lagos city can be compared with its international counterparts as regards to quality standards.
To develop and inculcate quality standard culture in Lagos city. Creating a platform for quality standard to be recognized and awarded.
More than 50% of the people we asked wanted to live and work in Lagos, followed by nearby African countries, Europe, America, Australia Asia and Arabs.
In order to respond to our audience more effectively, we have chosen to include partnership content from some social Media platform, television and radio shows, to each magazine to give more specify info and articles.
OUR WEBSITE WILL FEATURE:
- Provide the platform for visitors/travellers to explore Lagos city better
- Have links to essential Yoruba vocabulary & companies involved in travel & tourism
- Photo/video story of different events and activities in the city.
- Give audience opportunity to also download the magazine app from the website.
- advertising features and analysis that will relate to the current affairs on the website.